Eighteen to twenty-five year olds need a more active and engaging way to manage their finances. What about VR?

We immediately recognized the potential of a virtual reality experience that promotes financial responsibility while allowing young people to visualize their finances as they budget their future expenses.

Background

As UX designer over this 5-week project I delivered the following

• Research Analysis
• Concept / Ideation
• User Experience / Journey
• Interaction Design
• Client Presentations.

Process

Secondary Research

To start our secondary research we decided to expand our target audience to 18-25 year olds, to encompass all those who may be transitioning to, or experiencing financial independence for the first time. Heres what we found...

These issues result from making poor financial decisions and not keeping a budget.

Before we prototyped a VR experience, we wanted to determine whether virtual reality could actually be a useful tool for Citi and for our target audience. Moreover, adults who own or use VR are interested in experiences outside of conventional games or movies.

Insight

• Eighteen to twenty-five year olds need a more active and engaging way to manage their finances.

Solution

A virtual reality experience that promotes financial responsibility and allows young people to visualize their finances as they budget their future expenses. How? Gamification of your responsibilities and goals. Sprout your savings with Citi Banking.